petsmarketing.com | Free Online SEO Audit for petsmarketing.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.cfpetinsurance.com/

Character length : 23

Title

Crum & Forster Pet Insurance

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Crum & Forster Pet Insurance

Character length : 28

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 27%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
1	3	0	0	0	0

Heading structure in the source code

<H1> Because Pets Are Part of the Family
<H2> Welcome to Crum & Forster Pet Insurance Group
<H2> Brands
<H2> Partner With Us

Word cloud

insurance18
pet13
forster9
crum9
group7
company7
partner5
united4
fire4
states4
health3
learn3
companies2
providers2
brands2
work2
provide2
family2
hartville2
parents2

Keyword matrix

word	title	descriptions	heading
insurance
pet
forster
crum
group
company

Two Word cloud

crum forster5
forster pet5
pet insurance3
insurance company3
partner with3
united states2

Three Word cloud

crum forster pet5
learn more about2
for pet parents2
about us partner with2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 11 images on this web page.

Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

6.30

Flesch Reading Ease

62.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.30

Dale–Chall Readability

6.60

SMOG Index

10.70

Spache Readibility

5.00

Number of letters

1534

Number of words

314

Number of sentences

Average words per sentences

Number of syllables

506

Syllables in words

526

Average syllables in words

1.61

Number of words in first three syllables

Percentage of word / syllables

22.61

Words not in Dale-Chall easy-word list

123

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Detected applications

	Google Analytics	Analytics
	Google Tag Manager	Tag Managers
	Twitter Bootstrap	Web Frameworks
	Typekit	Font Scripts
	jQuery	JavaScript Frameworks

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,885 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://widget.trustpilot.com/.. /tp.widget.sync.bootstrap.min.js

List of render blocking css files

https://www.cfpetinsurance.com/css/bootstrap.min.css
https://www.cfpetinsurance.com/css/cfins.min.css
https://fonts.googleapis.com/css?family=Roboto:100i,300,300i,400,400i...
https://fonts.googleapis.com/css?family=Roboto:100i,300,300i,400,400i...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

https://www.cfpetinsurance.com/scripts/cfinsMain.min.js

File size of all javascript files combined

1.54MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.cfpetinsurance.com/css/bootstrap.min.css
https://www.cfpetinsurance.com/css/cfins.min.css

File size of all css files combined

460.53KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

42.82KB

Gzip compression

Error! By using Gzip you can save 80.4KB (83% compression) on your site.

By compressing https://www.cfpetinsurance.com/css/bootstrap.min.css you can save 80.4KB (83% compression rate)
By compressing https://www.cfpetinsurance.com/scripts/cfinsMain.min.js you can save 74.1KB (67% compression rate)
By compressing https://www.cfpetinsurance.com/css/cfins.min.css you can save 29.1KB (79% compression rate)
By compressing https://www.cfpetinsurance.com you can save 7.3KB (68% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://d3544la1u8djza.cloudfront.net/.. /24PetWatch-Umbrella-Logo.png	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /PetPremium.png	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/CFINS/logo/brand/aspca.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/CFINS/logo/logo.gif	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/CFINS/logo/logoWhite.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /introBlue.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /mobileFeatureDog.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /partnerWithUs.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /BIBPTW1.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /NC99-1.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /crum_forster1.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /linked_in1.jpg	Expiry time is not specified
https://d3544la1u8djza.cloudfront.net/.. /naphia1.jpg	Expiry time is not specified
https://www.cfpetinsurance.com/css/bootstrap.min.css	Expiry time is not specified
https://www.cfpetinsurance.com/css/cfins.min.css	Expiry time is not specified
https://www.cfpetinsurance.com/scripts/cfinsMain.min.js	Expiry time is not specified
https://use.typekit.net/gqe1cfj.js	10 minutes
https://static.doubleclick.net/instream/ad_status.js	15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-N2L22W3	15 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

464.33KB

Image optimisation

You can save 119KB (30% compression) by optimising the images below:

By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /introBlue.jpg you can save 63KB (39%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /partnerWithUs.jpg you can save 21.4KB (16%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /BIBPTW1.jpg you can save 5.7KB (47%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /mobileFeatureDog.jpg you can save 5.2KB (22%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /PetPremium.png you can save 4.5KB (40%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/CFINS/logo/brand/aspca.jpg you can save 3.2KB (34%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /hartville_pet_insurance.png you can save 3.2KB (47%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /crum_forster1.jpg you can save 2.8KB (45%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /naphia1.jpg you can save 2.6KB (50%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /NC99-1.jpg you can save 2.6KB (50%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /linked_in1.jpg you can save 1.9KB (45%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/.. /24PetWatch-Umbrella-Logo.png you can save 1.7KB (23%) data.
By lossless compressing the https://d3544la1u8djza.cloudfront.net/CFINS/logo/logoWhite.jpg you can save 1.2KB (16%) data.

Links

We found a total of 23 different links.
Internal links: 16
External links: 7

External links:

Link text (anchor)	Link strength
https://www.aspcapetinsurance.com
https://www.hartvillepetinsurance.com
https://www.petpremium.com/insurance-center
https://www.24petwatch.com
http://www.cfins.com
https://naphia.org
https://www.linkedin.com/company-beta/295051

Internal links:

Link text (anchor)	Link strength
https://www.cfpetinsurance.com
About Us
Partner with Us
For Pet Parents
Contact Us
https://www.cfpetinsurance.com/#mobileLink
For Pet Parents
READ OUR STORY
Learn More
Meet our Family
Learn More
Brands
Partner With Us
News & Media
Licensing
Privacy Policy

Website security

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

dermagoldbeauty.net

omgpcgames.com

adaptmyhome.ca

gnsystemsinc.net

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hxtech.cn

cottagesandhomesinmuskoka.ca

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mobilescreenswindowsdoors.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Because Pets Are Part of the Family, ( 192px from top )
H2 : Welcome to Crum & Forster Pet Insurance Group, ( 934.5px from top )

Typos

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SEO report of petsmarketing.com